Alternatively we could also do this ..

Here’s an alternative concept that takes the “Pay with Posts” idea a step further:

Dynamic Room Rate Pricing Based on Social Media Engagement

Instead of a fixed room rate with deductions for social media posts, we could implement a dynamic pricing model where the room rate fluctuates in real-time based on the guest’s social media engagement during their stay.

Initial Room Rate: The room rate would start at a base price, let’s say €100 per night.

Social Media Engagement Tiers:
We would establish different tiers of social media engagement, each with a corresponding room rate discount or premium. For example:

1. Base Tier (0-10 posts): Base room rate of €100 per night.
2. Bronze Tier (11-25 posts): 10% discount on the base room rate (€90 per night).
3. Silver Tier (26-50 posts): 20% discount on the base room rate (€80 per night).
4. Gold Tier (51-100 posts): 30% discount on the base room rate (€70 per night).
5. Platinum Tier (101+ posts): 50% discount on the base room rate (€50 per night).

Influencer Premium: Additionally, We could introduce an “Influencer Premium” for guests with a significant social media following (e.g., over 100,000 followers). These guests would receive a further discount or even a complimentary stay, as their posts could potentially reach a larger audience and provide more valuable exposure for your brand.

Real-time Room Rate Adjustments:
As guests share their experiences on social media using the dedicated brand hashtag, our social media monitoring system would track their posts and engagement in real-time. Based on the number of posts and the guest’s influencer status, their room rate would dynamically adjust to reflect the corresponding tier or premium.

The guest’s current room rate would be displayed on a dedicated app or webpage, providing transparency and encouraging them to engage more on social media to unlock further discounts or premiums.

At check-out, the guest would be charged the final, dynamically adjusted room rate based on their social media engagement during their stay.

This dynamic pricing model creates a gamified experience for guests, incentivizing them to share more content and engage more actively on social media to unlock better room rates. It also rewards influencers or guests with large followings, leveraging their reach for effective hotel promotion.

By implementing such a system, the hotel can generate a continuous stream of user-generated content, increase its social media presence, and potentially attract more guests through the power of social proof and influencer marketing.