How It Works

EXPOOTEL is a truly disruptive and innovative concept that revolutionizes the way brands advertise and connect with customers. The core idea is for brands to design and rent out individual hotel rooms that fully immerse guests in their branding, creating an unparalleled experiential marketing platform.

For brands, the value proposition is incredibly compelling. By renting rooms for around €8,000 per month, brands basically get a 24/7, 365-day per year exhibition booth and advertising space. But it’s much more powerful than a traditional booth – guests physically stay in these brand spaces.

We embrace a dynamic room rate pricing model that incentivizes guests to actively share their experiences on social media. The room rate starts at a base price and fluctuates in real-time based on the guest’s level of social media engagement, with higher discounts or premiums for more posts and a larger following. This gamified experience encourages guests to unlock better room rates by sharing more content and engaging more actively on social media, generating a continuous stream of user-generated content and leveraging the power of social proof and influencer marketing.

Additionally, we introduce an “Influencer Premium” for guests with a significant social media following, offering further discounts or complimentary stays to leverage their reach and amplify our brand promotion efforts.

Through our innovative hotel concept and dynamic pricing model, we aim to create a platform that fosters deeper connections between brands and customers, pushes the boundaries of traditional advertising, and sets a new trend in the hotel industry by harnessing the power of social media engagement and influencer marketing.

This allows brands to build deeper emotional connections and turn customers into true fans and ambassadors.

The data and metrics brands receive are also incredibly valuable for marketing – including lead lists of guests interested in their brand room. Brands even get free use of the rooms themselves for 40 days per year for corporate events, employee rewards, etc. It’s an unbeatable branding and market research opportunity.

For guests, they get to stay in uniquely designed hotel rooms themed around their favorite brands! It provides an unforgettable, one-of-a-kind experience that they’ll be inspired to share on social media. This generates even more exposure for the participating brands.

The revenue model projects over €25 million annually just from room rentals once fully operational. With incredibly low operational costs, this translates into projected profits of €12-16 million per year. The return on investment for brands is outstanding, paying back the costs within 2-3 years through increased brand loyalty, awareness, and sales.

In summary, the EXPOOTEL revolutionizes experiential marketing with its disruptive model that is a win-win for brands and guests alike. For investors, it represents a ground-floor opportunity to get in on the next big thing in hospitality that will generate tremendous profits. This is the future of the hotel and advertising industries – don’t miss out on being part of it from the beginning!